Mailbox for iPhone didn’t impress me much!

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Today morning, I was lucky to get access to the MailBox app. There’s so much that a queue to get something and good reviews for the same, can do to you!

Mailbox is a nice email app, but nothing revolutionary, as I expected. After having used it for a day, I realise that it’s better marketed than built or conceived as a product! Early access to a ‘few’ folks, brilliant idea of reserving the app in advance and all that topped with the icing that allows you to download and keep looking at the ticker! This game looked very interesting, in a good sense.

However, while there was so much noise about this app ‘changing’ the way we’ll handle email, I realised that it is for a certain ‘kind’ of users. They’re definitely not the ones who have considerably high volume of emails coming in.

Not just that, it tries to mix the task app and the email app, which for me, serve very different purposes. I would instead wish for an excellent integration between the two. Not a replacement of either.

Reminds me of John Gruber, who rightly said that this app has a different target audience, those who are very gmail centric and have one email address.

I would agree with John on the fact that this won’t replace the Mail.app on iPhone for me. I love labels, folders and the ability to ‘manage’ email.

Bryan on Pandodaily correctly calls it a ‘feature’, not a product!

If you love giving away the control of your email and hide behind the curtain of procrastination fabricated within a good UI, you must try this app. :-)

Here’s an interesting conversation I had with Tim Van Damme (@maxvoltar) of Instagram and Chris Herbert (@hrbrt) from MacWorld, on what they feel about Mailbox. Turns out that Tim is liking it for his personal email!

Twitter conversation - Mailboxapp

Delivering Un-happiness!

Last year, a friend of mine recommended me a book – “Delivering Happiness” by Tony Hsieh. Entrepreneurs who run an eCommerce business would have read it at least once, if not more. But I know of some, who I guess, haven’t.

I want to order a copy each for those who run Zoomin and FloraIndia!

In the last 4 years, eCommerce stores have mushroomed in India at a never before pace, supposedly making our lives easier. Personally, I love this shift and believe that it’s a solution to multiple problems (We can talk about them, some other time).

From the time when using credit cards on the Internet was a nasty affair, to having Cash On Delivery as a payment option, today – we have come a long way. However, the eCommerce companies that are making this a bumpy ride for customers are the sorts I just mentioned. (Oh, I am REALLY serious about getting their postal addresses, for a hard-cover!)

Last week, it was a birthday of someone in the family and I ordered a photo frame from Zoomin and some flowers from Flora India. Little did I know (as if!) these two will conspire together to give an unpleasant experience and hence, make me rant about them!

The Zoomin Case: An example of pathetic Inventory Management and unfriendly Customer Support, wrapped in a neat UI.

ZoominWhen I stumbled on Zoomin, I quite liked the interface on the website. There was almost nothing that could have stopped me from placing an order with them. I ordered an 8×10 Brushed Steel Photo frame (priced INR 525, but came out to nearly 700 bucks! Thanks to an expensive shipping and taxes). The checkout process was pretty smooth. Once you pay a premium, your expectation automagically goes up! Sigh.

I was impressed with the status page, on the website for all their products and delivery times. According to them, things still look good!

Zoomin-is-crap Screen Shot 2013-01-15 at 11.52.10 PM

 

After almost a week, when the product wasn’t delivered, I wrote to them.

The message and tone of the reply that I received was something that took me by surprise:

Zoomin-is-crap

All that convinced me as a first time visitor was washed in seconds. Brutally killed would be a better phrase. It didn’t end there. After having written to them twice, I haven’t heard from them yet. I guess they’re done with their job of closing a support ticket.

So much for ordering a birthday present!

The FloraIndia Case: Poor Vendor Relationship, incompetent Customer Support team and overpriced gifts - bundled together with a crappy website. 

Flora IndiaIf you have seen their website, I know you’ll ask me – What made me order from them? Well, once upon a time, I found some good deal on this website and have ordered flowers, a couple of times before this. They did a decent job.

This time, they delivered the flowers meant for birthday wishes, at 9 pm – in a bad shape and color, with absolutely no sign of freshness. They were asked to be delivered latest by 10 am! (That’s when you’d want the flowers to reach someone on his / her birthday. Not when the day is over!)

After waiting for the entire day,  I wrote to them around 6 pm, without expecting a reply.

Later at night, I got a confirmation email that the flowers have been successfully delivered! I wrote to them once again mentioning the major delay in delivery the condition in which the flowers were delivered.

The reply I received, wasn’t surprising at all.

Flora India is crap

 

I wish they ‘get’ it – Redelivering flowers or issuing a credit note doesn’t really work when you’re supposed to deliver them on someone’s birthday!

What’s more interesting? It’s been 4 days since that conversation (plus, a follow up) and I haven’t heard from them yet. Neither have the flowers been redelivered, nor have I received a credit note!

Thank you Flora India, you may deliver those flowers to your CEO with a note on my behalf, saying - ”Good Bye!”

Message to the ‘mushrooming’ eCommerce startups -

It’s inevitable for you to realize that becoming a me-too eCommerce business is easy, but delivering happiness the way some businesses do, differentiates them from the rest. It’s not just a good website that ensures customer satisfaction, but the entire cycle that starts from a customers discovering your website to receiving the product he / she ordered.

What matters is how you close the loop? Who are your key members of the team and which check-points are they responsible for? That’s what really matters.

I really admire how companies like Flipkart handle it in India. The balance they make between giving a good experience and the price I’ve to pay for it, makes me come back to them, time and again.

As a customer, that’s what matters to me the most.

Happy shopping!

Closing down Media Redefined – Why? and What’s next?

Update: I’ve joined Zoho.com as Manager – Product Marketing. I shall be telecommuting from Delhi.

Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Zoho.com is a division of Zoho Corporation, a privately-held and profitable company. With offices in CA, Austin, Chennai, Yokohama and Beijing, Zoho Corporation serves the technology needs of more than 6 million customers worldwide.

Also, we have a buyer for the name and assets associated with Media Redefined and we shall hopefully close the deal, very soon. :-)

We declared Media Redefined as ‘closed’, a few hours ago. I was swamped with questions asking me - Why? and What’s next?  I decided to use long form of writing to put down my thoughts.

It has been a challenging and eventful journey of little less than 4 years at Media Redefined. Bringing on new business and delivering value, working with our favorite brands across domains, hiring & building some of the best talent in the social media space, making more friends than enemies and letting the waist size increase from 32 to 36 – it was a magical and enlightening package!

But, just as they say – All good things come to an end, so does the agency Media Redefined.

What started with 2 of my best friends I ever made on the Internet, moved on to be one of the known businesses in the Social Media fraternity. I am grateful to more number of people than I can possibly mention here. They all know it. But, Gaurav and Honey deserve a special mention.

Starting the business out of a garage and bunking college to mark my attendance at work, was not so funny. It was about time when I decided to let go the job offer I secured at the college campus placement to become a businessman. In case you’re a student and if you are getting carried away by this post, you must read this.

So, why did we decide to close it?

  1. I stopped seeing longevity in the business. We were clocking similar revenues for the last 2 years and it did not seem to change for good in the near future. The cost of entry to this business was getting lower every year and the ticket value going down.
  2. In India, social media continues to be just the icing on the cake when it comes to marketing, which I was always interested in. The way it is looked up by both – brands and agencies, the evolution is very slow and naive.
  3. No matter what, Social Media – the way it’s done in India, is monotonous and more often than not, executes in silo. Integrated marketing, Social web innovation, Influencer relations, etc. continue to be buzz words and only a few brands believe whole-heartedly in them. Most brands are afraid to ‘be’ social. Instead, they spend money to ‘do’ social media.
  4. For many, it’s just about content publishing on Facebook, Twitter and now Pinterest and Instagram. Of course with good creatives and images. It’s challenging for a social media agencies to showcase the power of social web across all functions – marketing, sales, customer service, segmentation, influencer relations, etc.
  5. We were strong at technology and understood metrics pretty well. That’s when we decided to build Dokito, a social media analytics product. We released that internally and have used it with our clients for over 6 months. However, due to infrastructure, scalability and resource issues – we couldn’t launch it for public yet. Yes, it’s difficult to ensure profitability in a service business and along side, ship a product.



What’s next?

It’s been a lovely experience of being unemployed for nearly a month since I decided to move on. It’s a great feeling. I wish I could live like this for more – may be not!

This was more like a rejuvenation before I get into a new role, very soon. The new hat shall have Product Marketing inscribed on it. More details, soon. I am hopeful that it would be interesting and challenging enough to keep me happy.

No matter what, I would miss all the fun and learning I had at Media Redefined.

Stay tuned!

Search for the perfect Messenger Bag!

For many of us, a disconnected holiday is a blessing in disguise. Our lives were never the same, a decade ago. It’s interesting to visualize our lives under the prism of personal technology.

It’s a fact that the internet plays a major role in allowing us to work and play remotely or from different places. I keep meeting a lot of bloggers in the country and it’s fascinating to listen to their stories of travel, work and the perfect blend of both. Often, I am overwhelmed to see the stuff they carry with them all day or during their trips.

My current role doesn’t allow me to experiment too much with my lifestyle, but I do love to carry a lot of stuff with me when I am on the move. And when I say that, I mean a LOT OF STUFF!

The stuff I carry

The stuff I carry

Having said that, I have always wanted a bag that’s made with not just a good material but a good thought process – good design & aesthetics. It’s so disheartening to own a bag which has no zippers above the flap to hold your earphones,  so that you can take them out within seconds when you need them. There can be more ways in which a bag can disappoint you to an extent where you would want to switch to a new bag.

I carry a Targus BackPack which I love for the way it is designed. However, I was looking for a Messenger bag to alternate between days. Some amount of research I did left me with mixed reviews on messenger bags from Timbuk2, Belkin, Victorinox, etc. I trolled in forums having threads with as high as 100 posts discussing messenger bags. It was fun! I thank my friend @ShayonPal who helped me with pictures of the Victorinox messenger bag he owns. I almost bought it!

However, I was confused between a couple of options I had. That’s when I stumbled on STM Velo and it’s review on Cult of Mac. I looked at some more reviews and videos and it was not too long before it impressed me! The Australian brand, STM was not known to me but the product looked impressive. The fact that almost no one was talking negative about it on the inter-webs was a convincing enough reason for me to decide on it.

I approached the company and today, I got my STM Velo Small (Burgundy). The bag is designed to perfection and the quality of stuff, the stitches, the zippers – all fall in the right sweet spot. You’ll be surprised to know that it’s the ‘small’ size that I got and it could accommodate EVERYTHING you saw above!

STM Velo - front

The key highlights of this bag include;

  • Good protection to the laptop with great cushioning.
  • Great design. Very thoughtful!
  • Separate section for the laptop to take it out at the security check without opening the flap
  • Space to hold a Kindle & an iPad.
  • Enough zippers and pouches to contain stuff for survival on almost any day!
  • Comfortable strap to carry the bag, plus a soft handle to hold it.
  • Side pouches with zippers to carry a water bottle & an umbrella.
  • Available in Small and Medium sizes for 13″ and 15″ laptops, respectively.

It’s truly a great everyday messenger bag and I would recommend it to folks who carry a lot of stuff with them, people who travel to work  or those work to travel. ;-)

Some pictures of the bag:

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In case you find it difficult to get this bag, you can reach out to Sundar at the following address;

Lucky Star Computers India Pvt.Ltd
17& 18, 2nd Floor, Park Square Mall, ITPL,
Whitefield, Bengaluru-560066
Tel: 080 28026551 / 52 / 53

Speaker Deck = SlideShare minus the Jazz!

Everyday, the Internet continues to (pleasantly) surprise us! Be it the Instagram acquisition by Facebook or stuff like the best of DrawSomething. Sometimes, it’s the coffee bean for the day that gets you charged!

Recently, I stumbled upon Speaker Deck - Share Presentations without the mess. One thing I really liked about the product is the simplicity (No wonder, the GitHub team is behind it!). It allows you to upload a slide deck (in PDF), share and embed. Just that! This reminds me about the early days of how Slideshare was. I really like some of the features of Slideshare , but the ads are too intrusive. For someone who needs to share a presentation and limit it to just that, Speaker Deck is not doubt a good alternative.

With some digging around, I found OrderedList and here’s what Steve Smith, the founder has to say about Speaker Deck. It’s been 7 months since it was launched and I hope it continues to be clean as it is, today!

But, does it make sense to switch to Speaker Deck and toss the Slide Share Pro account I have? I guess I would wait for a while before I take that decision. :-)

For now, here’s my first upload on my Speaker Deck account;

Notes from Martina Navratilova’s talk at IBM Software Universe 2011

2011 made me read, listen and meet a lot of people. People I’ve always admired for one reason or more. One of the most memorable ones include listening to Martina Navratilova, live at IBM Software Universe 2011, at Hotel Renaissance in Powai, Mumbai.

I grew up playing lawn tennis and it is the sport that I enjoyed the most. I’ve played it at various levels but this post isn’t about bragging. So I’ll let it be. :-)

Here’s an abstract of what Martina said on motivation, goals, teams and people;

“Champions make things happen, they don’t rely on others.”

“You got to have goals and athletes know it the best. Remember to take one step at a time and that every single day counts.”

“Don’t be afraid to lead.”

Martina had to make changes in footwork after 26 years of playing, after she started to lose matches, starting with Steffe Graph. She had to *adapt*.

“Responsibility is important, so is determination.”

Martina Navratilova quoted her coach: “Everybody has a will to win, but very few have a will to prepare.”

“Everyone is unique – with talents & abilities.”

“Strive for excellence but not for perfection. Making mistakes is fine. Just don’t make too many of them.”

“Being good at your worst – the ability to bounce back using all the resources you have is the key to achieve your goals.”

“Don’t overdo it. Take care of yourself. Feel good about yourself.”

“Participate in some sports activity.”

“It’s OK to be nervous but what’s important is how you deal with it.”

“No business or individual reaches at the top without a great team.”

“Be an innovator, play to strength – mine was forehand.”

“No matter how fast the ball is coming to you, if you know where is it going, you’re good”.

“The beauty of sports is you don’t see religion or origin. It’s the person and his game that’s important.”

What NOT to do with Bloggers!

Having worked closely with brands, agencies and bloggers in the past 3 years, I can say that each day comes packed with as much fun as it has challenges to take up. With Bloggers (esp. tech/ mobile bloggers) now being on the center stage, along with the journalists – the power of web publishers can not be ignored. I like calling it community journalism!

Brands have started to understand it. Thanks to agencies and their compelling pitches for blogger related campaigns!

The idea is to throw up the product/ service to bloggers, allow them to soak their hands in it and come up with an *honest* review. Bloggers aren’t paid for this. There are exceptions though! (It reminds me of an excellent story on ‘Bribing Bloggers‘ at JoelonSoftware, published 5 years ago. )

That isn’t as simple as it looks to be in 4 lines of text! Why? Each one has his own agenda to propagate, and I guess fairly so. Brands needs reach, engagement, sales & support. Agencies need money, clientele, experience. Bloggers need content exclusive content, first hand information, opportunity to interact with the product team, traffic on the blog, etc.

Did I miss something? – Credibility & Authority. Everyone needs it – Brands, Agencies and Individuals.

In the whole process of coming up with an interesting, engaging concept around bloggers and cool products/ services, we as human beings (read – Brands, Agencies and Individuals) tend to overkill or over-tune some dynamics. The dynamics of creating an ROI on the Internet. I guess we as human beings should identify the bars and encourage healthy reach/ engagement programs, much before brands and more importantly consumers begin to consider this exercise a fake practice.

This post is *inspired* by a discussion started on facebook by a known tech blogger in the Indian blogosphere. It’s against some Blogger Campaign and involves bloggers who participated & those who chose not to. Interesting conversations are what I will leave you with. While I wrote this post, I see it has attracted more than 34 comments and 21 Likes, within an hour.

Some screenshots (includes a comment from, yours truly);

 

You may view the entire discussion thread.

Disclaimer: I am the cofounder at Media Redefined, a social media and web technology agency and have been a blogger. For those asking me of our involvement with the brand or this campaign, I would like to clarify that we are NOT associated with it. Moreover, this case isn’t just about a particular brand, agency or individual – instead it’s a story on how we need to fine tune our initiatives to ensure a healthy communication and know our responsibilities as whosoever we are.

Feel free to share your thought as comments/ tweets! Cheers. :)

UPDATE: Within 24 hours, this post has got more than 500 views from twitter & facebook alone. Today I noticed, there is a huge rage amongst the Indian blogger community as well with the twitter #hashtag #IndiSammyScam. Here are some screenshots of the conversations;

Click to enlarge

Click to enlarge

There is another post by a blogger highlighting some details. I am not sure about the authenticity of the story but here it is.

Personally, I use an iPad2, but have used Galaxy TAB 10.1. I liked the product and I feel the bloggers could have been reached and communicated in a better way to avoid this crisis. From what was positioned to ensure reach, this is a classic example of how the bloggers can get offended in absence of proper communication & lack of clarity in expectations.

The Windows Phone 7 – How good?

I’ve always been inclined towards gadgets. That includes mobile phones. More importantly, I am keen on observing what does a mobile phone OS offer and how are hardware manufacturers riding on it.

Not to my surprise, there are only few good examples of a perfect marriage between hardware and software when it comes to smart phones. The problem can be battery life, support and OS upgrades across manufacturers, price point, … you get the idea.

I have had a chance to play with *most* of the android phones available in India. Also, the iPhones, iPod touch and now the iPad 2 running iOS. Did I forget Symbian? ;) I have had a HTC Touch phone running Windows Mobile 6, a few years ago. I remember that was my first smartphone. At that age and time, it was really a different feeling to own a *smartphone*. I still have memories of using the stylus (and losing one only to find that the product was shipped with a spare stylus in the box. wow!)

Do you love your windows phone 7 device?

Do you love Windows Phone 7?

However, I never really got a chance to play with a Windows Phone 7 device ever since its launch. The whole idea of Microsoft considering consumers ahead of enterprises makes a good sense to me. Building devices for people and not walls. I have heard about it from a few friends and read a lot of good online. However, I am still unsure of how is Windows Phone 7 creating an ecosystem of developers that put some hard work and build kick ass apps, on the lines of iOS and Android (though android is far from good when it comes to my experience with apps). In a smart move by Windows Phone 7, where it partnered with AppMakr to increase apps in the marketplace, I am keen to discover the resulting apps. In case there are a handful of good ones, I might have to arrange a device to test them! But that’s for the novice. How about serious developers plug-in on to the Windows Phone 7 SDK? In case you’re interested, you may head to the APP HUB, now!

By the way, there is some action happening at the APP HUB forum. From what I assume, they’re the developers who have already rolled up their sleeves. Before starting to write this, I was going through an interesting trajectory of Windows Phone 7 OS – from naming to the handset tie-ups.

While I begin to look out for a solution to quench my thirst of getting a Windows Phone 7 review device, I shall leave you with an interesting resource for Windows Phone 7 development. Pretty much to get you started, in case you’re a developer (or a budding one!)

This one is by @MarkKirby.

Not just that, there are a couple of interesting blogs dedicated to Windows Phone 7. One such is being run by Abhishek Baxi. It’s called I Love Windows Phone!

Today, I use a Blackberry and have previously used an iPhone 3GS amongst a dozen other mobile phones. I would love to try a Windows Phone 7. Have you tried using a Windows Phone 7 device? How has been your experience? How do you compare it with other smartphone OS in the market? If there’s a good note/ review/ video you have, please feel free to share that in the comments.

Ciao!

Image credits: yum9me

Dropping out?

Deciding to drop out? Wait!

Deciding to drop out? Wait!

Being one of the first entrepreneurs from a lesser known engineering college, I am often looked up and approached by batchmates and students of subsequent batches for suggestions on whether to join a job (or look for one), start a small web development studio out of home or a shack with a friend, freelance, pursue a post-graduate course, etc.

It’s interesting to know that a lot of folks *wish* to start their own *business*. That does sound great. Especially, if you’re skillful and can write code, there is no dearth of opportunities on the web to make money. More often than not, you’ll end up making anything over an above 500$ which may be higher than your first salary, in most cases. The pleasures that come associated with it include – working from home/ cafe, deciding on your own timings, no one to boss you around, et al. Not long before all this may appear to be a bubble if you’re good *only* at writing code and not essentially great at doing a *business*. I have examples with me. That is *just* one reason for boredom or moving on from doing freelance work or putting up a startup. There may be many more. Having said that, the journey is no doubt challenging and at the same time, interesting for those who wish to take a plunge.

We can talk endlessly about it. However, I came across a case when a student from my alma mater (someone who would be a couple of years junior to me) got in touch and asked, “I have been picking up web projects online and doing well. I now have 2 of my friends working with me. Should I drop out to continue my business? Does this degree make sense?”.

At the offset, I was surprised by the passion he had. I could understand the fun he had making couple of hundred dollars every month, being an under graduate. The curse he had for the institute that would not allow him to ignore classes and ensure the bare minimum attendance. He had his head held high for he had won several hearts within and outside the college.

Coming back to his question. It took me back in time when I had a fairly similar landscape. Just that I was not trying to build a career into programming the web, but documenting/ publishing about it. I had secured a job out of campus placements into one of the great IT companies. I had no plans to be an entrepreneur for the first 2 years of my engineering course. Even after I was doing fairly good at freelancing while being a sophomore, I *never* thought of dropping out. Ever. Despite of running for life and air when it came to attending classes and touching the mandatory attendance benchmarks, I was keen at making sure that I see through the 4 years of an engineering course. Not that I complain, even today.

I may not be using most of what I was taught/ delivered at the engineering college. But it does give me a lot of confidence to do something on my own. It gives a good feeling when you shape your thoughts into ideas that work. A professional course teaches you how to give that shape. It trains you well enough to address people and more importantly, understand them. It helps you speak in public, if and when needed. More than anything else, it does make sense when you meet someone and he/ she happens to ask you about your academic background. You may not be a graduate from a tier 1 institute, but having pursued a course is no less. In most ways, better than NOT completing it.

In one of the most saddening incidents of my life, I had to drop out of a premier institute, on the grounds of low attendance. It was then, that I could have dropped out and started to do something else. However, I realized early (with the help of some close friends, family and the internet) that there is no shortcut and it makes no sense. No wonder that the entire decision of graduating as an engineer from a different college was kindled by a character in my ex-college. I *did* drop out but then decided to complete the degree. Today, when I look back, I feel glad for what I did.

A lot of people suggest that one should chance upon entrepreneurship after having worked for a few years in an organization. Yeah, that does make sense. But to me, that’s not necessary. A lot of things can be learnt online or otherwise in books. Self confidence is built and basics are often taught at under-graduate levels, across the world. Which to me, are mandatory. Anything beyond, you may choose to learn on your own, at a large organization or at a startup. Vivek Wadhwa, a Visiting Scholar at School of Information, UC-Berkeley wrote a couple of interesting posts last year on the idea of dropping out. I feel you *must* read them, if you’re a student. One of them was – You’re probably not Mark Zukerberg, so stay in school!

Just to close, life is not as short (as they say), so why rush into things? In case you’re not the next Mark Zukerberg but end up having a good education, you’ll not hurt many people. At least not your family, before anyone else.

Reconsider your decision. Cheers! Tangy Tuesday Post

Image credits: Matt Niemi

The Desperados Experience Video

Over the years, we have seen a lot of Youtube (read video) centric social media campaigns. Some of my favorites include : Will it blend? by Blendtec in 2006 and the Old Spice Guy in 2010. In case you want to check them again;

Will it blend? - BlendtechOldspice

But this one is different by all means. Perfectly blended icing of facebook connect and YouTube features, over a clubbing video to target the youth. I liked it, much! Check out the Desperado Experience;

The Desperado Experience

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