About

Hi, I am Praval, an entrepreneur based out of New Delhi area, India.

As a cofounder at Media Redefined & Dokito, I help brands leverage Internet and Social Media to;

  • Connect with their customers,
  • Plan & execute an online communication/ engagement strategy,
  • Facilitate efficient ways of profiling customers, analyzing social graphs and building websites/ web applications.

Internet and Mobile have fascinated me for over a decade. After graduating as a computer science engineer, I had an option to work as a software developer at one of the leading IT companies. Courtesy – campus placements. I decided not to.

I instead decided to work with businesses to help them understand ‘why’ do they need to use the Internet? ‘How’ can they use it effectively for both internal and external communication, mapping it to the organizational objectives (read: collaboration, marketing, sales, lead generation, etc.) and ‘What’ are the ways in which they can find, connect and engage with their existing customers and prospects.

Brands and businesses are using internet not used just to market themselves but to collaborate internally, offer support, reach out to prospective customers, increase productivity and more. It’s already an ecosystem.

While I do all that, I keep pushing the envelop to learn & practice in continuum.