2011 made me read, listen and meet a lot of people. People I’ve always admired for one reason or more. One of the most memorable ones include listening to Martina Navratilova, live at IBM Software Universe 2011, at Hotel Renaissance in Powai, Mumbai. I grew up playing lawn tennis and it is the sport that [...]
While Social Media agencies continue to work for brands to create strategies and leverage social media spaces for them, there is a need to bring up media literacy, promote best practices and stay up to the trends. Social Media Club is a platform that facilitates these and more while helping industry practitioners connect and engage [...]
Last month, when I came across the whole idea of ‘Diesel Island’ campaign, I was always looking forward to experience it. I am grateful to receive an invite to the ‘Diesel Democratic Party’ at the Lap, Hotel Samrat, New Delhi, last week. What’s with the Island? The idea was conceived by the agency, Santo (a [...]